Apple's New Ad Campaign Focusing on Branding and Enriching Lives

Apple has announced the winners of its annual Apple Design Awards at WWDC, highlighting an array of apps from utilities to games on both iOS and theWith the introduction of its new Haswell-based MacBook Air models yesterday, Apple revealed a strong emphasis on battery life, pushing the rated operating time from five hours to nine hours on the 11-inch model and from seven hours to 12 hours on thevideo streams of its events, but before last October's iPad mini event the previous time had been the company's "Back to the Mac" event in October 2010. Apple's keynote kicks off at 10:00 AM Pacific Time, and MacRumors will have full coverage ofOne of the new iOS 7 features introduced by Craig Federighi at Apple's Worldwide Developers Conference keynote yesterday was Activation Lock, which aims to reduce the appeal of Apple devices to thieves by preventing stolen

Read more ...