A Flashy Bet for Yahoo on a Shift in Social Media

This is behind the appeal of sites like Tumblr, where millions have created signature blogs; or Reddit, the news aggregator, which is encouraging users to make and upload video content to share; or video sites like YouTube. Also, Vine, a Twitter appIn her now-famous tweet, Yahoo CEO Marissa Mayer promised not to "screw up" Tumblr. While it remains to be seen whether the site's users will soon be fleeing, Tumblr's advertising is a different story. Simply put, there's not much to screw up at thisNew media is growing in our city and it's revolutionizing the city,” Bloomberg says, noting that the New York-based Tumblr has also played a huge role in his administration's social expansion. “The first time I heard of Tumblr was the first time we'veIn her now-famous tweet, Yahoo CEO Marissa Mayer promised not to "screw up" Tumblr. While it

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