"Psy Style" scores as Gangnam rapper readies new song

By Narae Kim SEOUL (Reuters) - As South Korean rapper Psy readies what he hopes will be his next hit song, aiming for a repeat of the viral "Gangnam Style," retailers are keeping a close eye on what he wears, hoping another blockbuster will send sales surging. From the tortoiseshell sunglasses to the two-toned Oxfords the chubby singer sported for his YouTube megahit, a wide range of brands - and Seoul's Gangnam district itself - have reaped rich rewards from the Psy effect. ...

via Music News Headlines - Yahoo! News http://news.yahoo.com/psy-style-scores-gangnam-rapper-readies-song-023816575.html