Box office: What drew filmgoers to 'Oz the Great and Powerful'?

This weekend, Sam Raimi's "Oz the Great and Powerful" became the first bona fide blockbuster of the young year (sorry "Identity Thief"). The reasons for any big hit are hard to categorize, and this one's a little more difficult than most. It's a bigBy The Hollywood Reporter. Breathing life into the beleaguered box office, Sam Raimi's 3D fantasy-adventure "Oz the Great and Powerful" took in an impressive $80.3 million in its North American debut and $69.9 million overseas for a global opening ofBy The Hollywood Reporter. Breathing life into the beleaguered box office, Sam Raimi's 3D fantasy-adventure "Oz the Great and Powerful" took in an impressive $80.3 million in its North American debut and $69.9 million overseas for a global opening of"Oz: The Great and Powerful" took a major lead at the weekend box office

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